Wednesday, September 1, 2010
BAM! ...a word from our sponsors
Labor Day weekend marks the 27th anniversary of the launch of 97X / WOXY Radio. This is the latest in a series of commemorative posts, featuring archived audio from the station's history. Recollections and opinions are my own.
Aside from famously being known as The Future of Rock & Roll, one of the slogans that resonated the most with WOXY listeners was 'CORPORATE RADIO SUCKS'. I think it may have been used in print ads, but my recollection is that we never actually built an on-air campaign around it, therefore reaping the benefit of the message without actually having to say it as such. WOXY was, after all, a politically correct beast and it simply wouldn't have jived with its ethic to call out other stations so bluntly. (It did, however, help to sell a lot of t-shirts!) Still, if you listened to the station for even a little bit, you could tell this was not a slick, overly commercialized setup. The message was that you had a clear choice: they're in it (primarily) for the money, and we're in it because we believe in this stuff. It was a succinct rallying point.
So, while the station would regularly air professionally produced national spots from advertisers like Budweiser, McDonald's, and Pepsi - fine corporations all, and whose support of 97X was crucial - another of WOXY's more endearing qualities was the high percentage of commercials produced in-house for advertisers like Jungle Jim's, Everybody's Records, Scentiments/Rock City, Eavey's Fine Foods, and many others. Like 97X, they were locally owned, like-minded independent retailers and their often quirky spots proved a good match for the station and were a hit with listeners.
BTW, loyal WOXY listener Craig Froehle has compiled the most exhaustive archive of WOXY audio and info that I know of. Check that out here.
BAM! Putting The "Gee" In Ecology